How to Get Leads, Sales, and Actually Have Your Emails Read

From 2009 to 2012 I ran a social media marketing company that focused on building sweepstakes for brands. During that time, I pitched my services to thousands of companies.

Thousands of those emails went unanswered.

Hundreds of those emails were answered though—and led to sales. Below is what I learned about how to get leads, connect with those leads, and convert those leads into sales. I’ll share what worked, what didn’t work, and how you can use these tactics in your own sales process.
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Create a Contest with ViralSweep

With ViralSweep you can create a contest on your website in just a few minutes. You have the option of multiple contest formats which allow you to create a contest that takes over a full page of your website or you can use our embeddable pop-up widget that lets you place a contest on the most important pages of your website.
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Pin To Win Contest Guidelines: What You Need To Know

Just as Facebook has in the past, Pinterest recently updated their contest guidelines for the popular Pin to Win or Pin It To Win It style contests. Pinterest has made it clear that they no longer want these contests to continue, and they have implemented a set of guidelines that people need to follow. Here’s what you need to know:
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Where to run a giveaway? Facebook vs. Your Website, featuring Shoptiques

Today we profile Shoptiques, a customer that was running giveaways on Facebook and then decided to host them on their website using ViralSweep. In this case study we’ll compare their giveaway marketing results via their website versus their Facebook page. Shoptiques is a destination for discovering and exploring local boutiques across the world.
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8 Tips for Running a Social Sweepstakes

When running a social sweepstakes, either through your own website or through a 3rd party, you need to have a set of predetermined goals in mind so that you have a clear roadmap to success. Here are 8 tips to help you get the most out of running a social sweepstakes.
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