Practical Thoughts On Business In A Recession
We're in a pretty unique position running ViralSweep. The project that inspired our software started during the 2008 recession; a blog...
How Do Influencers Decide How Much to Charge a Brand?
Part 1: Pricing Formats We asked 50+ influencers: "How do you decide how much to charge a brand?" The responses varied...
The Transition of Influencer Marketing
I'm bullish on influencer marketing. We're in the early days—never mind "peak influencer." Some call it a bubble. No, it's only...
It’s 2018 and email marketing is still king—long live the king.
Here we’ll share some of our marketing principles for small and medium-sized brands trying to grow their business in 2018. Humanity...
Marketing Decision Framework: Overcoming The Desire To Do Everything
Having too many ideas or spending too much time thinking about marketing can be a distraction. Being distracted will make you worse...